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39 posts

Mon, Apr 26, 2021

Implementing Upcharges Smartly (Without Being Salesy)

There isn’t a business owner in the world that would turn down an opportunity to increase revenue from every sale. Yet, not many take advantage of the chance to upsell — even when it’s right in front of them. Some may not recognize it whereas others … Read More

Thu, Apr 22, 2021

Earth Day 2021 | 9 Tips For Event Sustainability

As WIPA works towards more sustainable events, we have tips for making your events more environmentally responsible in recognition of Earth Day 2021! Sustainability with any event may never be 100% however there are ways to reduce our carbon footprint and offset the rest. … Read More

Fri, Apr 16, 2021

Back to Business, Part 1 – NSBWEP Webinar

WIPA MEMBERS, join The National Society of Black Wedding & Event Professionals on April 22nd at 5pm for the webinar “Back to Business, Part 1 with @CROWDPASS… As the States re-open and our industry gets back to business, we are overjoyed with getting … Read More

Tue, Apr 13, 2021

Revealing 4 Must-Have Elements of Your Business Structure

Running a successful business can often feel like you’re spending the bulk of your time working on client work, but smart wedding pros know that they must also commit to optimizing your business structure to keep clients happy. After all, a disorganized and … Read More

Mon, Apr 12, 2021

3 Things to Consider Before Starting the Hiring Process

2020 was a difficult year for countless reasons, but one of the hardest challenges for business owners was the decision to lay off employees due to a lack of live events and, consequently, a drop in revenue. As the light at the end … Read More

Mon, Jan 25, 2021

The True Value of Firm Boundaries & How to Draw Them

Ah, boundaries. It’s one of the stickier subjects in life, both in personal and professional aspects. While they’re absolutely necessary for preserving your sanity, it can be a difficult line to draw when you know it’s possible that it could disappoint … Read More

Fri, Mar 20, 2020

Successfully Working with Clients During a Crisis

Natural disasters are unpredictable, yet inevitable. It’s less about if and more about when, so event professionals must always be prepared with a backup plan. As a company based in central California, we are no stranger to crises — earthquakes, wildfires, mudslides, flooding … Read More

Wed, Nov 14, 2018

3 Quick and Easy Ways to Style Your Grooms

If you’re a planner, photographer, or florist, many of your services end up being pretty focused on the bride, right? But what about the groom? How can you style his suit or tuxedo to help him be his most dapper self on … Read More